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, observed annually on November 19, recognizes the unique healthcare challenges faced by individuals who live in rural communities. Rural residents exhibit higher mortality rates and increased incidences of preventable inpatient and emergency room admissions than their counterparts in urban areas, and the COVID-19 pandemic has only intensified these issues.

º£½ÇÂÒÂ× brings innovative health solutions to rural and other underserved populations. We partner with federal, state, and local leaders to improve access and quality of care in rural communities. As part of its support, º£½ÇÂÒÂ× partnered with the National Organization of State Offices of Rural Health for (NHRD) to take the "Power of Rural Pledge"Ìýto help bring awareness to specific healthcare issues facing rural communities across the United States.

º£½ÇÂÒÂ× believes that telehealth solutions significantly improve access to care for members, especially during the COVID-19 pandemic. Through various partnerships, º£½ÇÂÒÂ× expanded access to telehealth by supplying providers with smartphones to distribute to their patients; streamlining access to affordable, high-speed wireless broadband services for primary care providers in rural and underserved communities; and extending grants to assist providers with the upfront investment costs of new devices, equipment, and training. These efforts help practices expand their reach and access by removing financial barriers that prevent the expansion of telehealth services during COVID-19.

In addition, º£½ÇÂÒÂ× has worked closely with FQHCs to increase COVID-19 testing capabilities and PPE (personal protective equipment) distribution for our target populations, including rural populations.

Improving rural healthcare serves as a crucial aspect of º£½ÇÂÒÂ×’s purpose of transforming the health of our communities, one person at a time. Learn more about how we continue to develop innovative local and national initiatives that enhance healthcare delivery and sustainable solutions for those we serve.